The Duluth Heritage Sports Center (DHSC) now has a naming rights sponsor!
In a press conference held on Tuesday, June 14 in Seitz Arena, it was announced before a gathering of more than 100 community citizens and media that a naming rights relationship has been formed between the DHSC and one of the nation's premiere health care providers and a leading Duluth corporate citizen, Essentia Health. Through this relationship, Essentia will connect with the youth and families of the entire region, with a special emphasis on the Lincoln Park community, to promote their programs of health, wellness and well being.
According to the DHSC's president, Jerry DeMeo, the most exciting element of this new relationship is that Essentia's interest was not in the vein of the traditional brand recognition deal like almost every other arena in the country. "Essentia saw in us a synergy that goes beyond simple brand association.", commented DeMeo. "For us, it's a terrific fit!"
Following the announcement, the new Essentia Health Duluth Heritage Sports Center logo was unveiled in addition to a new building sign. "We couldn't possibly have found a better partner than Essentia Health.", said DeMeo. " We're so closely linked both philosophically and emotionally by a bond of similar values !"